You became a photographer to create, not to manage inboxes, juggle workflows, or troubleshoot tech all day. Without supportive systems, even a thriving business can start to feel unorganized and overwhelming.

Let’s take the stress out of your day-to-day operations so you can stay focused on the creative work you love.

Running a Photography Business Shouldn’t Feel This Chaotic…

Schedule a Discovery Call
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Hi, I’m Julia

Black and white portrait of Julia Mary seated indoors, highlighting her work guiding photographers through operations and systems support.

After more than a decade in the photography industry — and years managing operations behind the scenes — I’ve seen how smoothly a business can run with the right structure in place. I support photographers by strengthening their backend systems, improving photography client management, and bringing clarity to the operational side of their work so nothing important slips through the cracks.

Think of me as your behind-the-scenes partner — part operations manager for photographers, part strategic guide — here to bring more clarity, consistency, and ease to the way your business runs.

Fractional COO Services for Photographers

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Systems Audit & Action Plan

A focused, high-impact intensive designed to identify a key operational challenge in your photography business and deliver a clear, streamlined solution. This is ideal if you want fast clarity, a defined action plan, and immediate relief from a bottleneck that’s slowing you down.

Pricing starts at $997

  • Perfect for a photographer who wants expert support on one key area of their business—but doesn’t need a full systems overhaul.

  • Whether you're looking to refine your Dubsado workflows, customize forms and canned emails, or map out your client experience from inquiry to delivery, you’ll get focused, strategic help in one area where you need it most.

    • Pre-Work questionnaire to help identify your most pressing challenge

    • 30-Min Strategy Call where I present two tailored solutions and you choose the direction that feels best for your business

    • Done-For-You Implementation of your selected solution so you can make real progress without adding another task to your list

    • 1 week of post-implementation support

Book Your Systems Audit for Photographers
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Operations Overhaul

This high-touch, done-for-you experience is for photographers ready to elevate their client experience, strengthen their workflows, and build systems that support steady, organized growth.

Pricing starts at $4,000

  • If managing inquiries, contracts, and workflows feels chaotic, it’s time to overhaul your systems instead of patching them. I’ll take all the magic in your head and turn it into smooth, organized systems that let your business run—and your creativity flow.

    • Strategy Call: Map out your current systems, identify gaps, and define the solution.

    • Implementation: Dubsado setup and automation

    • Client Experience Roadmap – from inquiry to final delivery

    • Master Doc of canned email responses

    • Quick Access Support

Apply for Fractional COO Operations Overhaul
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COO On-Demand

Your on-demand operations partner with a hands-on approach to help your photography business run smoothly, efficiently, and with more intention. This ongoing support strengthens your workflows, improves client management, and protects your time so you can focus on the work you enjoy most.


Monthly Investment is $2,500

  • For photographers looking to scale with strategy and ease, this monthly retainer brings a seasoned COO onto your C-suite team. I’ll partner with you to keep your systems running smoothly, your client experience seamless, and your operations aligned with long-term growth.

    • Weekly Check-Ins

    • Operational Oversight

    • Team Collaboration: Work with your editors, VAs, retouchers, and album designers to ensure smooth workflows and clear communication.

    • Select Admin Support: Light tactical tasks such as:

      • Document preparation

      • Timeline creation and shot lists

      • Email Inbox Management

      • Updating project statuses

      • Sending scheduled emails or reminders per SOP

    • Quick Access Support

    With consistent check-ins, real-time support, and a sharp focus on efficiency and clarity, you’ll have the structure, guidance, and peace of mind to confidently move your business forward.

Learn more

 FAQs

  • A fractional COO helps photographers manage the day-to-day operations of their business without hiring a full-time executive. From streamlining workflows and optimizing systems to improving client experience, a fractional COO acts as your behind-the-scenes partner, ensuring your business runs efficiently so you can focus on your craft.

  • An operations manager for photographers handles the organizational and operational tasks that often slow down your business. This includes setting up project management systems, coordinating client communications, tracking deliverables, and creating repeatable processes—allowing you to work smarter, not harder.

  • It depends on your business goals and current operations. A systems audit is ideal if you want to identify gaps and optimize existing workflows. A full business overhaul is recommended if your operations feel disorganized, inconsistent, or overwhelming. Both services are designed to improve efficiency, streamline your photography business, and help you scale with confidence.

  • Absolutely! Fractional COO and operations management services are ideal for photographers of any size. You don’t need a large team to benefit—these services are tailored to meet your unique needs, helping you run a smoother, more profitable business no matter the scale.