Julia Mary sitting on a sofa with a laptop while working as a fractional COO for photographers.

What if the operations behind your photography business didn’t feel so exhausting?

You didn’t become a photographer to spend hours buried in admin, chasing clients for forms, or trying to manage photography business operations that were never built to support you.

But somewhere along the way, the creative work became just one tiny slice of your week, and the rest turned into a maze of photography business operations that feel anything but sustainable.

A swirl of emails, editing queues, client questions, and systems that feel held together with duct tape.

Maybe you’re:

  • Repeating tasks because your photography business operations haven’t been built to automate the work.

  • Struggling to keep your client experience consistent from inquiry to delivery because your systems are missing the structure you need.

  • Losing track of what needs to happen and when because there's no operational roadmap guiding your process.

  • Or simply feeling worn down from carrying every operational task on your own.

If the behind-the-scenes chaos of your photography business operations is holding you back, you’re in the right place.

There are plenty of coaches and consultants out there, but that isn’t what I am.

As your Fractional COO and Operations Manager, I support the operational side of your photography business in a hands-on, collaborative way.


As your Fractional COO, I turn your vision into organized systems that support your creativity and help your photography business stay on track.

Here’s what sets my approach to photography business operations apart:

  • I’ve lived the photography world. I built and ran my own photography business for over 10 years, so I understand your workflow, your clients, and your pain points.

  • I streamline with intention. Your business isn’t a template. Everything we build is tailored to your style, your goals, and how you actually like to work.

  • I focus on client experience. Because when your systems shine behind the scenes, your clients feel it too.

Julia in a denim jacket smiling in a patterned room, reflecting her background as a fractional COO supporting photography businesses.

Hi, I’m Julia!

After more than a decade running my own photography business, I realized something important: most photographers are overwhelmed not because of the work they create, but because their photography business operations were never designed to grow with them.

I was never a “typical creative”. I’ve always been a mix of art and structure, which led me to roles in operations, administration, and client experience long before I became a Fractional COO. In each position, I heard things like:

  • “My business has never run this smoothly.”

  • “I love being able to focus on the work I love because I know you have things handled behind the scenes.”

  • “I was able to take my first vacation in over ten years.”

These moments laid the foundation for The Photographer’s COO and shaped the operational approach I bring to every photography business I support.

I’m passionate about systems that actually work for you. Together, let’s create a backend that supports your creativity, your clients, and your growth — so you can finally focus on the work you love.

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A Little About Me